New York Watermaker™ Announces New VP of Sales, Gary Lane

Little Falls, NJ – August 24, 2021 – New York Watermaker™ today announced that Gary Lane has rejoined the company as Vice President of Sales. In his new role, Lane will design and execute the company’s sales strategy across key market segments, manage customer relationships, and develop and build new sales channels to expand into additional markets.

Lane, who previously served as VP of Sales for New York Watermaker from 2018 – 2019, rejoins the company after spending two years as President of The Watford Agency, a sales consulting firm that helps companies focus on improving sales processes and performance.

“We are thrilled to welcome Gary back to New York Watermaker. He was a valuable asset to our team, and we recognize that his deep knowledge of our water replication system and sales leadership experience will help us continue to grow our business into other markets,” said Paul Errigo, New York Watermaker President & CEO.

“I’m delighted to reunite with the whole team at New York Watermaker and greatly appreciate the continued confidence and support in my return from our ownership team,” said Lane. “I’ve always been fascinated by our water replication technology and was fortunate to witness the value it brings to system operators around the country. Rejoining the team allows me to continue the work we originally mapped out for expanding into new territories and new industry channels.”

Lane has more than 20 years of sales and business development experience specializing in B2B sales. He has held executive roles, such as VP of Sales and Business Development for TMR NOW and Vice President and GM for Pure Minutes. Additionally, Lane has training in Pastry Arts from The French Culinary Institute in NYC and plans to leverage his pastry background at New York Watermaker towards the technical sales associated with the food industry.

For more information, visit or call 866.885.1522 for a free consultation.

About New York Watermaker:

Launched in 2018 at the International Pizza Expo in Las Vegas, NV, New York Watermaker™ manufactures its innovative, patent-pending water replication system that allows restaurants, bakeries, bagel stores, pizzerias, and beverage companies to replicate the specific type of water used in a key geographical location, or customize any water profile they desire. Businesses can now create NYC bagels or pizza anywhere in the world, and franchisors and multiple facility operators can ensure that their food and/or beverages taste exactly the same across multiple locations and regions.


Media Contact:
Candace Vadnais